Mom of Five Turns Model at 58

Dublin woman announced as the winner of the Dove Pro Age – Face of Ireland competition with Dunnes Stores

Following a national hunt across Ireland, Dubliner Breid Morris has been chosen to be the new Face of Dove Pro Age. Breid, age 58, from Portmarnock was selected from over 1,500 entries, to front a new ad campaign by Dove Pro Age later this year.

A mother of five, Breid stood out from the rest of the entries because of her natural beauty and positive approach to aging. The panel of judges included former model and beauty journalist Laura Bermingham, model scouts from 1st Option and representatives from Unilever Ireland.
Laura Bermingham explained her choice: “Breid is a true classic beauty and she radiates confidence which is so rare in women of her age who spend their whole lives trying to look like they did in their 30s. Dove Pro Age encourages women to embrace their age as they enter the best years of their lives and for us judges; Breid was a true representation of this.”
On receiving her new title, Breid Morris said “I am truly honoured and delighted to be chosen as the new Face of Dove Pro Age. I have always dreamed of a career on stage but never imagined that now, at nearly 59, it would finally come true!”

Runners-up were Bernadette Riley, 46 from Terenure and Mary Mooney, 58 from Cobh, Co Cork. Mary was nominated by her daughter having survived breast cancer six years ago. Now back to full health, she looks and feels amazing.
In addition to appearing in the ads, Breid has also won a one year modelling contract with 1st Option Models in Dublin, one year’s supply of Dove Pro Age products and a trip to the Dove Spa in London with her friend plus spending money.

Dove believes there is something to be said about women who look great, but also look their age. Through Pro Age, Dove seeks to inspire more women who are entering what could be the most exciting stage of their lives to see the potential that lies within their skin and themselves.
Beauty has no age limit!

Breid pictured with Laura Birmingham below: