Friday, October 10, 2008

Mompreneur Avril Webster of Off We Go Publishing


INTERVIEW: THEY SAY that necessity is the mother of invention, and this has certainly been the experience of Avril Webster, founder of Off We Go Publishing.

When a search for clear, simple books to help her 10-year-old son Stephen, who has a severe developmental brain disorder, cope with everyday activities proved fruitless, she decided to fill the gap herself.

With the support of Stephen's speech therapist Jeanne Dippenaar, she set about creating books at her kitchen table that would prepare him for new experiences - like a trip to the dentist or the swimming pool - which would normally cause him stress and anxiety.

She broke each event down into 12 steps with a sequence of uncluttered pictures and functional language and soon found that her little home-made books had a marked effect on Stephen's reaction to these events.

Full interview....

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