Monday, October 13, 2008

Orla Kiely Supports Breast Cancer Awareness Month


Leading fashion designer, Dublin born Orla Kiely, has launched a new exclusive accessories collection in Ireland to support Fashion Targets Breast Cancer (FTBC) in aid of Action Breast Cancer, a programme of the Irish Cancer Society and Europa Donna Ireland.

Kielys designs for this new collection are inspired by the iconic FTBC bull’s eye, and feature Orla’s instantly recognisable signature style of soft, colourful muted flowers, where the centre of each flower bears the distinct target symbol. As always the bags are beautiful, classic and chic.

There will be four different styles on showcase; a classic shoulder bag (€160), a large book tote bag (€165), a zip wallet (€90) and a cosmetic bag (€85), maintaining Orla’s flair for fusing functionality and style. The range will be sold exclusively through Brown Thomas in Dublin, Cork, Limerick and Galway. All proceeds will go directly to Action Breast Cancer, (a programme of the Irish Cancer Society) to provide services for younger women diagnosed with breast cancer and to Europa Donna Ireland, a patient advocacy group which campaigns for better cancer services nationwide.

It is good to see a leading fashion designer associated with a worthy and respected cause.
For more information contact the National Breast Cancer Helpline at 1800 30 90 40 or visit www.cancer.ie/action.

About Fashion Targets Breast Cancer®
Fashion Targets Breast Cancer (FTBC) is a worldwide charitable initiative of the Council of Fashion Designers of America/CFDA Foundation. The CFDA Foundation, through FTBC, is committed to providing meaningful assistance to women with breast cancer and their families, friends and other supporters by rallying designers, models, retailers, and other creative energies within the fashion industry.The Foundation commits proceeds raised from FTBC campaigns to helping women concerned about or diagnosed with breast cancer gain access to reliable health information and quality health care, and to supporting education and outreach programs. Since its launch in 1994, Fashion Targets Breast Cancer has raised over $40 million for distribution to breast cancer charities in 13 countries.
For more information please visit http://www.fashiontargetsbreastcancer.org/

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